About Lovely Primavera

Lovely Primavera began in 2014 with a simple crochet hook and a heart drawn to handmade beauty. The seeds of the brand were planted long before — in quiet afternoons, in colors and textures gathered from faraway places, in the small treasures collected along life’s path.

When founder Dan Muñoz moved to the U.S., she carried with her a suitcase full of memories and the desire to create something that felt like home wherever you are. A trip to Italy became a turning point: standing before Botticelli’s La Primavera, Dan felt captivated by its grace, symbolism, and celebration of life’s seasons. That moment became the soul of her work.

With a background in graphic design and a master’s in Communication Strategy and Marketing, Dan had always been a storyteller. Her years in Barcelona, the quiet inspiration of Japan, and the fresh landscapes of Michigan all left their marks — blending into designs that carry both the intimacy of a keepsake and the artistry of a journey.